Sales and Promotion Strategies Course with Certificate Course with Certificate

Official British Certificate – Limited Offer

Sales and Promotion Strategies

$310 $100
4.7
.
66K Students

Create irresistible promotions that skyrocket sales. Master pricing & campaigns. Earn official accredited British Academy Sales & Promotion Strategies Certificate.

66K Graduates
With Certificate
No Test
Text, 30 Lessons

Course Content

Expand All

  • Sales Promotion Objectives & Strategy
  • Push vs Pull Promotion Strategies
  • IMC – Integrated Marketing Communications

  • Promotion Mix Elements Overview
  • Budget Allocation Models

  • Psychological Pricing Techniques
  • Discount, Bundle & Flash Sale Strategies
  • Dynamic & Competitor-Based Pricing

  • Advertising Campaign Planning Process
  • Creative Brief & Media Planning
  • Media Selection & Scheduling

  • Consumer & Trade Promotions
  • Coupons, Samples, BOGO, Loyalty

  • PR Tools: Press Release, Media Relations
  • Event Sponsorship & Activation
  • Crisis PR in Promotion

  • Direct Mail & Telemarketing
  • Personal Selling in Promotion Mix

  • Social Media & Influencer Promotions
  • Email & SMS Campaign Tactics
  • Retargeting & Lookalike Audiences

  • Promotion ROI & ROMI Calculation
  • A/B Testing & Attribution Models

  • Consumer Protection & Advertising Laws
  • Prize Draws & Competition Rules
  • Ethical Promotion Practices

  • Integrated Campaign Planning
  • Cross-Channel Promotion Synergy

  • Full Promotion Strategy Project Brief
  • Complete Campaign Plan & Portfolio

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