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Brand Management

Course with Certificate

Official British Certificate – Limited Offer

Brand Management

~~$315~~ $105

4.8

109K Students

Build & protect iconic brands like professionals. Master positioning & brand equity. Earn official accredited British Academy Brand Management Certificate.

109K Graduates

With Certificate

No Test

Text, 32 Lessons

Course Content

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What a Brand Really Is
Brand vs Product vs Commodity
The Evolution of Branding

Brand Identity Prism (Kapferer)
Brand Positioning Statement & Perceptual Maps
Brand Essence, Values and Personality

Keller’s Brand Equity Model
Aaker Model and Brand Asset Valuator
Brand Tracking and KPIs

House of Brands vs Branded House vs Hybrid
Endorsed and Sub-Brand Strategies

Integrated Marketing Communications for Brands
Brand Voice, Tone and Visual Identity Guidelines
Creative Brief and Campaign Planning

Digital Brand Touchpoints and Ecosystem
Social Media Brand Guidelines
Online Reputation Management

Customer Journey Mapping for Brands
Brand Touchpoint Wheel and Experience Design

Brand Extension Success vs Failure Factors
Co-Branding and Ingredient Branding
Line vs Category Extensions

Brand Crisis Types and Prevention
Crisis Response Framework (Apology, Recall)

Global vs Local Branding Strategies
Transnational Branding and Glocal Examples

Interbrand and Brand Finance Valuation Methods
Brand Contribution to Shareholder Value
Brand Value in M&A and Licensing

Full Brand Strategy Project Brief
Brand Book and Guidelines Creation
Final Presentation and Certification

Brand Management

Course Content

Programs / Courses

Digital Marketing & Content Creation

Personal Branding and Influence

International Marketing

Professional Sales

Marketing and Communications

Brand Management

Course Content

Introduction to Brand Management

Brand Identity and Positioning

Brand Equity Measurement

Brand Architecture and Portfolio

Brand Communication Strategy

Digital Brand Management

Brand Experience and Customer Journey

Brand Extensions and Co-Branding

Brand Crisis Management

Global Brand Management

Brand Valuation and Financial Impact

Brand Management Strategy Project

Programs / Courses

Digital Marketing & Content Creation

Personal Branding and Influence

International Marketing

Professional Sales

Marketing and Communications