Brand Management Course with Certificate Course with Certificate

Official British Certificate – Limited Offer

Brand Management

$315 $105
4.8
.
109K Students

Build & protect iconic brands like professionals. Master positioning & brand equity. Earn official accredited British Academy Brand Management Certificate.

109K Graduates
With Certificate
No Test
Text, 32 Lessons

Course Content

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  • What a Brand Really Is
  • Brand vs Product vs Commodity
  • The Evolution of Branding

  • Brand Identity Prism (Kapferer)
  • Brand Positioning Statement & Perceptual Maps
  • Brand Essence, Values and Personality

  • Keller’s Brand Equity Model
  • Aaker Model and Brand Asset Valuator
  • Brand Tracking and KPIs

  • House of Brands vs Branded House vs Hybrid
  • Endorsed and Sub-Brand Strategies

  • Integrated Marketing Communications for Brands
  • Brand Voice, Tone and Visual Identity Guidelines
  • Creative Brief and Campaign Planning

  • Digital Brand Touchpoints and Ecosystem
  • Social Media Brand Guidelines
  • Online Reputation Management

  • Customer Journey Mapping for Brands
  • Brand Touchpoint Wheel and Experience Design

  • Brand Extension Success vs Failure Factors
  • Co-Branding and Ingredient Branding
  • Line vs Category Extensions

  • Brand Crisis Types and Prevention
  • Crisis Response Framework (Apology, Recall)

  • Global vs Local Branding Strategies
  • Transnational Branding and Glocal Examples

  • Interbrand and Brand Finance Valuation Methods
  • Brand Contribution to Shareholder Value
  • Brand Value in M&A and Licensing

  • Full Brand Strategy Project Brief
  • Brand Book and Guidelines Creation
  • Final Presentation and Certification
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