Marketing and Communications

~~$270~~ $90

4.6

58K Students

Create integrated marketing campaigns that drive results. Master messaging, channels & ROI. Earn official accredited British Academy Marketing & Communications Certificate.

58K Graduates

With Certificate

No Test

Text, 30 Lessons

Course Content

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Role of Marketing in Modern Organisations
Marketing Strategy vs Marketing Tactics
The Customer-First Marketing Philosophy

Consumer Decision-Making Journey
Market Research Methods: Primary & Secondary
Survey Design and Focus Group Techniques

STP Framework in Practice
Segmentation Variables: Demographic, Psychographic, Behavioural
Positioning Maps and Perceptual Positioning

Product, Price, Place, Promotion Framework
Extended Marketing Mix for Services (7Ps)

IMC Planning Process and Objectives
Message Strategy and Creative Brief
Channel Integration and Omnichannel

Media Types: Paid, Owned, Earned
Reach, Frequency and Media Scheduling
Creative Execution and Testing

PR Strategy and Media Relations
Press Releases and Crisis Communication

Content Marketing Strategy & Calendar

Brand Voice, Tone of Voice and Messaging Framework
StoryBrand and Customer-Centric Messaging
Taglines, Slogans and Brand Promises

ROMI, CPA, LTV and Marketing Metrics
Attribution Modelling and Multi-Touch

Campaign Brief and Creative Development
Budgeting, Timeline and Launch Planning

360° Integrated Campaign Project Brief
Full Campaign Plan and Creative Deck
Final Presentation & Certification

Marketing and Communications

Course Content

Programs / Courses

Digital Marketing & Content Creation

Personal Branding and Influence

International Marketing

Brand Management

Professional Sales

Marketing and Communications

Course Content

Introduction to Marketing Strategy

Consumer Behaviour and Market Research

Segmentation, Targeting and Positioning

Marketing Mix (4Ps) Framework

Integrated Marketing Communications

Advertising and Media Planning

Public Relations and Corporate Communication

Digital Channels and Content Strategy

Brand Communication and Messaging

Marketing Metrics and ROI Analysis

Campaign Planning and Execution

Marketing Communications Campaign Project

Programs / Courses

Digital Marketing & Content Creation

Personal Branding and Influence

International Marketing

Brand Management

Professional Sales