International Marketing

~~$295~~ $95

4.6

52K Students

Expand globally with cross-cultural marketing & market entry strategies. Master adaptation. Earn official accredited British Academy International Marketing Certificate.

52K Graduates

With Certificate

No Test

Text, 30 Lessons

Course Content

Expand All

Why Global Marketing is Now Essential
Globalisation Drivers and Market Convergence
The International Marketing Environment

Hofstede’s Cultural Dimensions Framework
High-Context vs Low-Context Cultures
Cultural Influences on Buying Behaviour

Country Screening and Market Attractiveness
Exporting, Licensing, JV, FDI Entry Modes

Standardisation vs Adaptation Debate
Glocalisation and Think Global, Act Local
Product, Price, Place, Promotion Adaptation

Global vs Local Brand Architecture
Brand Positioning Across Cultures
Country-of-Origin Effect Management

Currency Risk and Exchange Rate Impact
International Pricing Models: Skimming, Penetration, Parity

Global Supply Chain and Channel Strategy
Incoterms 2020 and Logistics Partners

Global Advertising and Message Adaptation
Media Planning in Different Markets
PR and Sponsorship Across Borders

Local SEO and International Search
Global Social Media Platforms Strategy

Export Documentation and Customs Compliance
Trade Barriers, Tariffs and Sanctions

Managing Multicultural Marketing Teams
Agency Selection and Global Coordination

International Marketing Plan Project Brief
Country Entry Strategy Presentation
Final Assessment and Certification

International Marketing

Course Content

Programs / Courses

Digital Marketing & Content Creation

Personal Branding and Influence

Brand Management

Professional Sales

Marketing and Communications

International Marketing

Course Content

Introduction to Global Marketing

Cultural Influences on Consumer Behaviour

Market Selection and Entry Strategies

Standardisation vs Adaptation

Global Product and Branding Strategy

International Pricing Strategies

Global Distribution and Logistics

International Promotion and Advertising

Digital Marketing Across Borders

Export Documentation and Compliance

Managing Global Marketing Teams

International Marketing Plan Project

Programs / Courses

Digital Marketing & Content Creation

Personal Branding and Influence

Brand Management

Professional Sales

Marketing and Communications