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Digital Marketing and E-commerce

Digital Marketing and E-commerce

Course with Certificate

Official British Certificate

Digital Marketing and E-commerce

~~$149~~ $109

4.8

.

1.3K Students

Launch & scale online stores with digital marketing mastery. Earn official accredited British Academy Digital Marketing & E-commerce Certificate.

1.3K Graduates

With Certificate

No Test

Text, 30 Lessons

Placement Test CEFR A1–C2

Test Your English Level

Assess your English proficiency with our CEFR-based test.

Course Content

Expand All

E-commerce Platforms Comparison
Shopify, WooCommerce, Magento, BigCommerce
Marketplaces vs Own Store Strategy

Digital Marketing Funnel for E-commerce
Customer Journey & Touchpoints

E-commerce SEO Best Practices
Product Page Optimisation
Technical SEO & Site Speed

Instagram & Facebook Shops
TikTok Shop & Social Commerce
Influencer & Affiliate Partnerships

Google Shopping & Performance Max
Meta Advantage+ Shopping Campaigns

Email Marketing Flows & Automation
Content Marketing & Blog & Guides
SMS & WhatsApp Marketing

CRO Framework & A/B Testing
Checkout Optimisation & Trust Signals

Google Analytics 4 for E-commerce
Key Metrics: AOV, LTV, ROAS
Dashboard & Reporting Setup

Customer Retention & Loyalty Programs
Post-Purchase Email Sequences

Mobile-First Design & AMP
Progressive Web Apps & Native Apps
Push Notifications & App Marketing

International SEO & Localisation
Cross-Border Logistics & Payments

Full E-commerce Marketing Plan Project
Complete Campaign Strategy & Budget

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Inventory and Supply Chain Management

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Sales and Promotion Strategies

Sales and Promotion Strategies

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