Tourism Marketing and Travel Operations Course with Certificate

Official British Certificate

Tourism Marketing and Travel Operations

$149 $109
4.7
.
2.4K Students

Sell dream vacations worldwide. Master tour operations & tourism marketing. Earn official accredited British Academy Tourism Marketing & Travel Operations Certificate.

2.4K Graduates
With Certificate
No Test
Text, 30 Lessons
Placement Test CEFR A1–C2

Test Your English Level

Assess your English proficiency with our CEFR-based test.
A1 B1 C2

Course Content

Expand All

  • Tourism Industry Structure & Types
  • Global Tourism Trends & Statistics
  • Tourism Supply Chain Components

  • Tourism Marketing Mix (8Ps)
  • Tourist Behaviour & Decision Making

  • Destination Branding Framework
  • Brand Identity & Positioning
  • DMO Roles & Campaign Planning

  • OTA Partnerships & Channel Management
  • Social Media & Influencer Marketing
  • Google Travel & Metasearch Strategy

  • Tour Package Components & Types
  • Inclusive vs À-la-carte Packages

  • Dynamic Pricing & Yield Management
  • Seasonality & Demand Forecasting
  • Commission Structures & Net Rates

  • Itinerary Design Principles
  • Pacing, Logistics & Timing

  • Supplier Selection & Contracting
  • Negotiation & SLA Management
  • Performance Monitoring & Reviews

  • Travel Risk Assessment
  • Crisis Management & Contingency

  • Sustainable Tourism Principles
  • GSTC Criteria & Certification
  • Community-Based Tourism

  • CRM Systems for Tour Operators
  • Guest Feedback & Loyalty Programs

  • Full Tourism Marketing Campaign Project
  • Complete Campaign Strategy & Budget

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