Brand Management Course with Certificate

Official British Certificate

Brand Management

$159 $119
4.8
.
2.3K Students

Build & protect iconic brands like professionals. Master positioning & brand equity. Earn official accredited British Academy Brand Management Certificate.

2.3K Graduates
With Certificate
No Test
Text, 32 Lessons
Placement Test CEFR A1–C2

Test Your English Level

Assess your English proficiency with our CEFR-based test.
A1 B1 C2

Course Content

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  • What a Brand Really Is
  • Brand vs Product vs Commodity
  • The Evolution of Branding

  • Brand Identity Prism (Kapferer)
  • Brand Positioning Statement & Perceptual Maps
  • Brand Essence, Values and Personality

  • Keller’s Brand Equity Model
  • Aaker Model and Brand Asset Valuator
  • Brand Tracking and KPIs

  • House of Brands vs Branded House vs Hybrid
  • Endorsed and Sub-Brand Strategies

  • Integrated Marketing Communications for Brands
  • Brand Voice, Tone and Visual Identity Guidelines
  • Creative Brief and Campaign Planning

  • Digital Brand Touchpoints and Ecosystem
  • Social Media Brand Guidelines
  • Online Reputation Management

  • Customer Journey Mapping for Brands
  • Brand Touchpoint Wheel and Experience Design

  • Brand Extension Success vs Failure Factors
  • Co-Branding and Ingredient Branding
  • Line vs Category Extensions

  • Brand Crisis Types and Prevention
  • Crisis Response Framework (Apology, Recall)

  • Global vs Local Branding Strategies
  • Transnational Branding and Glocal Examples

  • Interbrand and Brand Finance Valuation Methods
  • Brand Contribution to Shareholder Value
  • Brand Value in M&A and Licensing

  • Full Brand Strategy Project Brief
  • Brand Book and Guidelines Creation
  • Final Presentation and Certification

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