Marketing and Communications Course with Certificate

Official British Certificate

Marketing and Communications

$139 $99
4.6
.
1.5K Students

Create integrated marketing campaigns that drive results. Master messaging, channels & ROI. Earn official accredited British Academy Marketing & Communications Certificate.

1.5K Graduates
With Certificate
No Test
Text, 30 Lessons
Placement Test CEFR A1–C2

Test Your English Level

Assess your English proficiency with our CEFR-based test.
A1 B1 C2

Course Content

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  • Role of Marketing in Modern Organisations
  • Marketing Strategy vs Marketing Tactics
  • The Customer-First Marketing Philosophy

  • Consumer Decision-Making Journey
  • Market Research Methods: Primary & Secondary
  • Survey Design and Focus Group Techniques

  • STP Framework in Practice
  • Segmentation Variables: Demographic, Psychographic, Behavioural
  • Positioning Maps and Perceptual Positioning

  • Product, Price, Place, Promotion Framework
  • Extended Marketing Mix for Services (7Ps)

  • IMC Planning Process and Objectives
  • Message Strategy and Creative Brief
  • Channel Integration and Omnichannel

  • Media Types: Paid, Owned, Earned
  • Reach, Frequency and Media Scheduling
  • Creative Execution and Testing

  • PR Strategy and Media Relations
  • Press Releases and Crisis Communication

  • Content Marketing Strategy & Calendar

  • Brand Voice, Tone of Voice and Messaging Framework
  • StoryBrand and Customer-Centric Messaging
  • Taglines, Slogans and Brand Promises

  • ROMI, CPA, LTV and Marketing Metrics
  • Attribution Modelling and Multi-Touch

  • Campaign Brief and Creative Development
  • Budgeting, Timeline and Launch Planning

  • 360° Integrated Campaign Project Brief
  • Full Campaign Plan and Creative Deck
  • Final Presentation & Certification

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