International Marketing Course with Certificate

Official British Certificate

International Marketing

$149 $109
4.6
.
1.2K Students

Expand globally with cross-cultural marketing & market entry strategies. Master adaptation. Earn official accredited British Academy International Marketing Certificate.

1.2K Graduates
With Certificate
No Test
Text, 30 Lessons
Placement Test CEFR A1–C2

Test Your English Level

Assess your English proficiency with our CEFR-based test.
A1 B1 C2

Course Content

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  • Why Global Marketing is Now Essential
  • Globalisation Drivers and Market Convergence
  • The International Marketing Environment

  • Hofstede’s Cultural Dimensions Framework
  • High-Context vs Low-Context Cultures
  • Cultural Influences on Buying Behaviour

  • Country Screening and Market Attractiveness
  • Exporting, Licensing, JV, FDI Entry Modes

  • Standardisation vs Adaptation Debate
  • Glocalisation and Think Global, Act Local
  • Product, Price, Place, Promotion Adaptation

  • Global vs Local Brand Architecture
  • Brand Positioning Across Cultures
  • Country-of-Origin Effect Management

  • Currency Risk and Exchange Rate Impact
  • International Pricing Models: Skimming, Penetration, Parity

  • Global Supply Chain and Channel Strategy
  • Incoterms 2020 and Logistics Partners

  • Global Advertising and Message Adaptation
  • Media Planning in Different Markets
  • PR and Sponsorship Across Borders

  • Local SEO and International Search
  • Global Social Media Platforms Strategy

  • Export Documentation and Customs Compliance
  • Trade Barriers, Tariffs and Sanctions

  • Managing Multicultural Marketing Teams
  • Agency Selection and Global Coordination

  • International Marketing Plan Project Brief
  • Country Entry Strategy Presentation
  • Final Assessment and Certification

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